St Austell Brewery Partnership goes from strength to strength

11 February 2014

Gloucestershire Cricket is delighted to announce that St Austell Brewery, who became its major sponsor and the main supplier to its Club Bars in 2013 - following the signing of a 6 year partnership - have decided to increase its support of the County and presence at the Bristol County Ground by becoming a Shirt Advertising Sponsor.  The Tribute logo will appear on the left collar of Gloucestershire’s  LV=CC and 50 Over Royal London One-Day Cup shirts, including all adult replicas, used by the Gloucestershire Team during their First Team matches played in 2014.

St Austell Brewery is a family owned business who has been brewing award-winning beer in Cornwall since 1851.  They own 170 of the most popular pubs in the South West, including the Albion in Bristol.  St Austell Brewery pubs are renowned for good beer, excellent pub food and a warm Cornish welcome. Their beers include award winning bottled and cask ales such as Tribute, Proper Job, Smugglers, Admirals Ale, Clouded Yellow, HSD, Dartmoor Best, Trelawny and Korev Cornish lager. St Austell Brewery is also the South West’s leading wholesaler of beers, spirits, ciders and wines to the licensed trade.

Will Brown, Chief Executive of Gloucestershire County Cricket Club said: “St Austell Brewery and Gloucestershire Cricket are at the beginning of a great relationship and we’re really excited to see St Austell extend their partnership to include a presence on our ever popular shirts. St Austell’s fantastic range of beers, wines and ciders have proven to be a real hit with our fans and players alike and are the perfect fit for the Club and we’re very excited to be working alongside them for many years to come.”

James Staughton, Managing Director of St Austell Brewery said: “Gloucestershire County Cricket is an ideal partner for St Austell Brewery and our sponsorship will help us to be seen and become better known among customers in Bristol, Gloucestershire and surrounding areas. Cricket is a wonderful game and we are delighted to be working with the club and looking forward to an exciting season ahead.”

  • Latest news