News

Reform continue as Royal London Cup shirt sponsor for 2022

4 February 2022

Bristol-based design, refurbishment and maintenance company Reform will once again sponsor Gloucestershire’s Royal London Cup shirt for the 2022 season. The continuation of the exciting partnership, which began in 2020, means The Shire’s 50 over shirt will proudly feature the Reform logo front and centre for another year.

Manufactured by Gloucestershire’s new kit provider, New Balance, the Royal London Cup kit will be available to purchase in the Spring, along with the Club’s Vitality Blast T20 kit and LV= Insurance County Championship kit.

Reform, who have been an avid supporter and loyal partner of Gloucestershire throughout the pandemic years, was founded through three companies who had worked together in overlapping markets - serving the same customers, collaborating to fulfil larger projects. They now work together as one.

The company has continuously worked closely with the Club in consecutive off-seasons, helping to  transform areas of the Bristol County Ground. Most recently Reform carried out redevelopment works on the Korev Roof Terrace, and Members and supporters will be able to enjoy the improved facilities our ground has to offer when they return to cheer on The Shire at the start of the new season in April.

Neil Priscott, Commercial and Marketing Director at Gloucestershire Cricket, said: “It’s fantastic to have Reform continue their support of the Club as our Royal London Cup front of shirt sponsor for another season.

“They have been a terrific company to work with and have shown great support, particularly over the last two Covid-impacted years, and their excellent work to refurbish and breathe new life into sections of the Bristol County Ground is a great example of that.

‘We’re all really excited to see the team play in the Royal London One-Day Cup, wearing the Reform-sponsored 50 over shirt, during the season."

Adam Griffiths of Reform, added: “We are delighted to continue to support the club, the passion around the ground is very infectious and we enjoy working alongside all of the various teams to provide assistance for the refurbishment projects.

"The ability to work on projects and support all of the maintenance and servicing requirements has made for a perfect partnership.

 The Reform team are looking forward to joining the supporters to enjoy the cricket season and cheer on the players to a much anticipated season.”

• Previous
• Next