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Raise a glass with Long Shot Drinks – Gloucestershire’s official Hard Seltzer Partner

9 July 2024

Gloucestershire Cricket is pleased to announced a brand new partnership with Long Shot Drinks, the Club’s new Official Hard Seltzer Partner.

Founded in 2019, Long Shot’s hard seltzers are award-winning and contain real fruit juices and zero preservatives. Low in sugar and 4% ABV, Long Shot’s drinks are also gluten free and suitable for vegans, and are now available to purchase at all bars at both the Towergate Cheltenham Cricket Festival and the Seat Unique Stadium.

The two-year partnership with Long Shot means visitors to both of Gloucestershire Cricket’s venues will be able to enjoy Long Shot’s Hard Seltzers on both matchdays and during non-matchday events until at least the end of the 2025 season.

Joe Kaniecki, Head of Commercial at Gloucestershire Cricket, said: “I’m delighted to welcome Long Shot Drinks onboard at Gloucestershire; we are proud of being able to offer a diverse range of food and drink options across both our venues and Long Shot’s Hard Seltzers add yet another fantastic offering for our visitors.

“Not only do Long Shot’s drinks taste fantastic, their sustainability values align closely with ours and that makes Long Shot a perfect partner for us at Gloucestershire.”

Long Shot’s drinks are available to buy online and in supermarkets, and more information about their brilliant range of hard seltzers can be found here.

Hugo Hodgson, Founder of Long Shot Drinks, said: “It's great to be working with Gloucester County Cricket Club as we support their vision to offer a diverse range of food and drink across their venues. You can find our activation bar in their grounds on selected days. We look forward to meeting customers of the GCCC stadia and serving them a cold and sessionable pint of Long Shot.

"We are fully supportive of the Gloucestershire team and will be supporting them in name and spirit from the boundaries with cold Hard Seltzer for their post-match drinks!"

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