Gloucestershire scoops BOCA for best Sales & Marketing Campaign of the Year in 2024
15 November 2024
Gloucestershire scooped the top award for the best Tickets or Membership Sales & Marketing Campaign of the Year at the 2024 Business of Cricket Awards (BOCA) last night.
The awards ceremony, hosted at Warwickshire’s Edgbaston Stadium, provided an opportunity to reward the innovation and best practice of the First-Class Counties throughout the 2024 season, and saw Gloucestershire’s marketing team strike gold with a deserved award win.
Beating off competition from fellow nominees, Derbyshire and Essex, Gloucestershire ran out as winners in recognition to the success of the Club’s T20 Vitality Blast marketing campaign which achieved significant year-on-year growth in T20 ticket sales. In 2024, Gloucestershire sold 15% more tickets when compared to 2023, a second successive year of growth having increased numbers by 38% in 2023 compared to the previous year.
More than 25,000 people attended Gloucestershire’s home group matches in the Vitality Blast last season with the growth in T20 ticket sales coinciding with Jack Taylor leading his side to glory on Finals Day, underpinning the importance of generating a competitive home advantage on the pitch.
The Club also received a nomination in the Rising Star category, with Senior Marketing & Communications Executive Elliot Lake, receiving recognition for his contribution throughout the 2024 campaign.
Reflecting on the award win, Daniel Porter, Head of Marketing at Gloucestershire, said: “I am absolutely delighted that the Marcoms team have received this recognition for their efforts in 2024 for our T20 ticketing campaign.
“It’s really important that everyone in the Commercial Team considers themselves as an extension of the playing squad. Whilst we don’t ply our trade with bat and ball, we can do our very best to give the team a competitive home advantage on the pitch, either by selling tickets, promoting Membership or by finding Club partners to support us in our goals.
“The Club has worked exceptionally hard to deliver on this mindset over the past season and the recent success we have had highlights the importance of working together.
“We know there is still a lot of work to do off the field, but knowing that the commercial team has contributed a very small part to the success on it makes me extremely proud and gives us all very realistic optimism that more success is just around the corner.”
