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Gloucestershire Cricket appoint Neil Priscott as Chief Executive Officer

13 February 2025

Gloucestershire Cricket is delighted to announce the appointment of Neil Priscott as Chief Executive Officer after an eight-month period as Interim.

After a two-month open recruitment process, Neil was appointed earlier this week and started in his new role effective immediately.

Neil will report to Gloucestershire Cricket Chair Peter Matthews, and be accountable for the origination, implementation and execution of the long-term strategy of the Club.

On his appointment, Neil said:

“I am absolutely thrilled to be appointed as Chief Executive Officer at Gloucestershire Cricket and proud to be entrusted with the executive leadership of the Club that has meant so much to me throughout my life. I spent a week’s work experience at Nevil Road as a 15-year old schoolboy and have had a close affinity with all things Glos ever since. To now lead Gloucestershire at what I believe is a key point in its history is humbling and exciting in equal measure.

“The Club has a really talented, passionate and hard-working team – on and off the field – and it’s my job to harness that team to drive us forward to greater heights. After a ‘turnaround’ year in 2024 I’m confident we’re on the right path, but we’ve got more to do to ensure we are at the top table of professional men’s and women’s cricket in this country. As a local resident I’m also passionate about ensuring we have an enjoyable and welcoming venue at the heart of our community, which will require effective partnership work with some of our key stakeholders such as the Gloucestershire Cricket Foundation and our governing body, the ECB. 

“I’m grateful for all the support I’ve received from colleagues, the Board and Members throughout my Interim period. I’m now looking forward to working with Peter and everyone at the Club with a firm desire to grow the Club and take Gloucestershire forward.”

The permanent appointment comes after former Chief Executive Officer Will Brown stepped down in May 2024 after almost 11 years in the role.

After selecting Neil as permanent CEO, Chair Peter Matthews said:

“We ran a rigorous process with a wide variety of candidates and Neil stood out for the support he had from the staff and his passion for the club.

“I was very grateful for the support of the Members Working Group, who were part of the interview panel and provided The Board with excellent input and advice. They recommended that we appoint Neil.”

Everyone at Gloucestershire Cricket wishes Neil the best of luck as he looks to take the Club forward in the run-up to the 2025 season and beyond.

Neil Priscott Biography

Neil has a background in marketing, communications and digital. Born and raised in Bath, he went to Beechen Cliff School and was a very keen amateur cricketer. 

His career has predominantly been within sport, having previously spent 15 years at Lord’s Cricket Ground, finishing with seats on the MCC Executive Board and attendance at the main Committee as Head of Communications. Following an 18-month move into tourism as Head of Marketing for Visit Bath, he stepped back into cricket in mid-2019 with Gloucestershire CCC.

At the Club, Neil has held a variety of positions, including Commercial Director, Deputy CEO and Chief Operating Officer, and was appointed Interim CEO in June 2024 in a season that saw Gloucestershire win its first-ever T20 Blast trophy and first-ever ECB Business of Cricket Award for its T20 ticketing campaign. 

Neil has had a lifelong interest in and passion for fundraising on behalf of the Cystic Fibrosis Trust and has been a member of their Board of Trustees since November 2023. He is the youngest sibling of four, but the only one not living with CF.

He moved to Bristol in 2008 and lives close to the Seat Unique Stadium with his wife and two children. He is active in grassroots sport, currently coaching his son’s Under 14 Bishop Road Buccaneers football team and previously coaching his daughter’s junior cricket team at Golden Hill Cricket Club.

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