Gloucestershire County Cricket Club and Brightside sign a five-year ground naming rights partnership
4 April 2016
- Bristol County Ground to be renamed The Brightside Ground, Bristol
- Brightside branding on the T20 kit
- Partnership a strong commitment to Bristol
Gloucestershire County Cricket Club is delighted to announce the signing of a five-year partnership agreement with the Brightside Group which will see the Bristol County Ground renamed as The Brightside Ground, Bristol.
The deal also includes shirt sponsorship for the team’s T20 kit, extensive branding and signage throughout The Brightside Ground, Bristol and season-long hospitality and staff event opportunities.
The agreement, brokered by local firm Sports Management International, represents another significant partnership for the Club and the first official naming rights deal in the Club’s history. The ambition of both parties, their local roots and their emphasis on community work played a significant part in the appeal of the partnership.
Commenting on the agreement Gloucestershire County Cricket Club Chief Executive Will Brown said that “the partnership with the Brightside Group represents an historic moment for Gloucestershire Cricket. To be able to enter into such a significant relationship with a high profile local firm who have such strong foundations in the local communities around Bristol is fantastic. The commitment they have already shown to the Club, players and supporters gives us great hope for the future and all that we can achieve together.”
Brightside Executive Chairman, Mark Cliff, said that this sponsorship deal signalled the company’s “strong and vital relationship with the local community and the importance we attach to being a broker with national reach but with our roots in Bristol. Bristol has a thriving financial services sector, including insurance, and we want to play a leadership role.”
“This partnership gives us a tremendous platform to continue to raise the profile of our brand, as we aim to become one of the top ten UK brokers, and we look forward to an exciting, long-term partnership with Gloucestershire County Cricket Club, an up and coming Club on the domestic cricket scene and a popular International venue.”
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