News

Gloucester road traders

2 February 2015

SUPPORT YOUR LOCAL BEFORE AND AFTER THE MATCH.

The Bristol County Ground is just minutes away from Gloucester Road - the longest High Street of independent shops in the country, so in partnership with the traders, we’ve set up what is best described as a loyalty card scheme.

On match days – especially in the build up to the Friday night NatWest T20 Blast games, we want the whole of Gloucester Road to have a festival atmosphere so whether people are coming to watch the game or not, there is a real buzz about the place.

Traders along Gloucester Road are the key part in creating this electric atmosphere so we hand out free kit including t-shirts, face paint, posters and flyers to use in their premises.

In return we then promote those businesses to fans on the big screen during games as well as in all our pre-match information and our website where fans can enjoy exclusive match day discounts.

Want to get involved?

Contact Roz Hutchings, Head of Community Engagement on 0117 910 8000 or email roz.hutchings@glosccc.co.uk

Support this programme...

We’ve outlined below what it costs to run the ‘Gloucester Rd Traders’ programme for a season. If you are interested in supporting all or part of this programme we would love to hear from you.

Simply call Roz Hutchings, Head of Community Engagement on 07768 552 629 or email roz.hutchings@glosccc.co.uk.

What does it cost? £3,200

This will support:

-Kit to hand to traders including 4 x t-shirts, face paints, posters and flyers for each business.

-Gloucestershire Cricket flags to put up along Gloucester Road between May – August 2015.

-‘Most Fun Trader’ winners trophy.

What are the returns?

-Your brand would be associated with the ‘Gloucester Road Traders’ project in every instance including in e-zines, on our website and media releases to promote your support of the programme.

-Your logo would feature on the t-shirts and flags distributed along Gloucester Road used in the build up to each of the 5 home NatWest T20 Blast fixtures between May – late June 2015.

-Brand exposure to thousands of shoppers on Gloucester Road, 25,000 fans attending the 5 NatWest T20 Blast fixtures including those that are televised.

-Online brand exposure to 16,500 Gloucestershire Cricket fans through our weekly e-zine, 12K followers on Twitter, 8K followers on Facebook and thousands of people through media coverage along with 5K followers of Gloucester Road on Twitter and 2K followers on Facebook.

Where does it take place?

Each home NatWest T20 Blast in Bristol between May – late June 2015 and more if the team progresses further in the competition.

When?

At least from May 16th – June 26th 2015 and more if the team progresses further in the competition.

Who takes part?

Traders along Gloucester Road and Gloucestershire Cricket fans.

Who is organising it?

Gloucestershire Cricket.

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