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Bidfood signs up as Gloucestershire’s 2024 County Championship shirt sponsor

14 March 2024

Gloucestershire Cricket is delighted to announce Bidfood, one of the UK’s leading foodservice providers, as Gloucestershire’s County Championship Front of Shirt Sponsor.

A brand new partner for the Club, Bidfood will sponsor Shire’s County Championship playing shirt for the 2024 season. As part of the initial one-year-deal, Bidfood will also become an official supplier and will contribute to the Club’s sustainability goals by supplying compostable cups to be used throughout our venues on match days.

Bidfood work behind the scenes delivering food to over 40,000 customers right across the UK who feed people out-of-home, in all walks of life. From hotels, pubs and leisure venues, to, care homes, hospitals and schools to name a few. In partnering with Gloucestershire Cricket, Bidfood’s logo will be adorned on the Club’s County Championship shirt for the entirety of the 2024 red-ball campaign.

With a new look for the new season, Shire’s 2024 playing shirts will be on sale via the Glos Cricket website from mid-March.

Joe Kaniecki, Head of Commercial at Gloucestershire Cricket, commented: “I’m delighted to be entering into this brand new partnership with Bidfood; front of shirt sponsorship across all formats is incredibly important to us as a Club and we are extremely grateful for Bidfood’s support of our County Championship campaign.

“Bidfood have been a supplier of ours for around a year now and in that time our relationship has gone from strength to strength, culminating in the formation of this exciting new partnership. With Mark Alleyne now in place as Head Coach and two overseas signings announced, the 2024 County Championship season promises to be a really exciting one and I’m looking forward to welcoming Bidfood to the venue to be a part of the action.”

As one of the UK’s leading distributors of food, drink and catering supply products, Bidfood has 26 depots nationwide and offers a range of 10,000 products to its ever-growing portfolio of customers. Orders through Bidfood can be made via their bespoke online order service, Bidfood Direct.

Laura Riddle, Head of Sales at Bidfood Chepstow, commented: “We are delighted to be the official sponsor of the County Championship shirt for Gloucestershire County Cricket Club.

“It’s fantastic to further cement our partnership with the club after a successful first year supplying them, and we’re really looking forward to an equally successful 12 months - not just for our relationship, but hopefully for the club’s position in the County Championships too.”

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