188BET ANNOUNCED AS SHIRT SPONSOR OF GLOUCESTERSHIRE CRICKET
7 July 2015
188BET, the leading online bookmaker, has announced a sponsorship deal with Gloucestershire County Cricket Club, signing an initial one year contract to become an official shirt advertising sponsor.
The 188BET logo will appear on the front of all Royal London One-Day Cup competition shirts worn by the Gloucestershire Cricket first team squad in matches played in 2015, as well as all adult replica shirts.
The agreement also includes provision for significant branding at the Bristol County Ground and representation on the official Club website.
Des de Silva, Head of Marketing UK / Europe for 188BET said: “We are very pleased to partner with Gloucestershire County Cricket Club for 2015. We are excited by the prospect of our first season supporting the Club and look forward to the exposure generated by the Royal London One-Day Cup competition.”
Will Brown, Chief Executive of Gloucestershire County Cricket Club added: “We are delighted to have 188BET sponsor our Royal London One-Day Cup shirt for 2015. It is a significant coup for Gloucestershire Cricket to attract a major player in the gaming industry and we look forward to a long term partnership.”
